{"id":12749,"date":"2026-05-16T11:50:25","date_gmt":"2026-05-16T09:50:25","guid":{"rendered":"https:\/\/edihadria.eu\/?p=12749"},"modified":"2026-05-16T11:51:58","modified_gmt":"2026-05-16T09:51:58","slug":"ai-u-poslovanju-edih-adria","status":"publish","type":"post","link":"https:\/\/edihadria.eu\/en\/ai-u-poslovanju-edih-adria\/","title":{"rendered":"AI is no longer an additional topic but a business competitiveness issue"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12749\" class=\"elementor elementor-12749\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa00711 e-flex e-con-boxed e-con e-parent\" data-id=\"1fa00711\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6146a9c4 elementor-widget elementor-widget-text-editor\" data-id=\"6146a9c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"69\" data-end=\"364\"><strong>AI in business today is one of the most common topics of digital transformation, but also one of those around which organizations have the most questions. Where does artificial intelligence make sense? How to start? What to prepare before implementation? And how to avoid investments that do not bring real value?<\/strong><\/p><p data-start=\"366\" data-end=\"487\">Those were the themes. <a href=\"https:\/\/edihadria.eu\/en\/edukacija-ai-u-poslovanju\/\">education <\/a>\"AI in business\", held at<a href=\"https:\/\/fipu.unipu.hr\/\"> the Faculty of Informatics in Pula<\/a> within the EDIH Adria project.<\/p><p data-start=\"489\" data-end=\"860\">Great interest in education has once again shown how many companies and the public sector today are looking for concrete information and practical examples of the application of artificial intelligence in everyday business. The capacity of the hall is filled a few days in advance, which confirms the growing need to understand the opportunities AI brings to organizations of different sizes and activities.<\/p><p data-start=\"944\" data-end=\"1116\">However, what was particularly highlighted during the training is the fact that many organisations are still not looking for \"advanced AI solutions\", but for answers to much more basic questions:<\/p><ul data-start=\"1117\" data-end=\"1252\"><li data-section-id=\"1lfi8aw\" data-start=\"1117\" data-end=\"1145\">where AI makes sense at all,<\/li><li data-section-id=\"13j54fw\" data-start=\"1146\" data-end=\"1162\">how to start,<\/li><li data-section-id=\"11uk7oo\" data-start=\"1163\" data-end=\"1202\">what to prepare before implementation,<\/li><li data-section-id=\"6tkv4p\" data-start=\"1203\" data-end=\"1252\">and how to avoid investments without real value.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4db1f48 e-flex e-con-boxed e-con e-parent\" data-id=\"4db1f48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d81f28b elementor-widget elementor-widget-text-editor\" data-id=\"d81f28b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"1254\" data-end=\"1428\">AI in business requires more than just a tool<\/h2><p data-start=\"1430\" data-end=\"1686\">The training was held by Davor Ani\u010di\u0107, co-founder and director of the company <a href=\"https:\/\/www.velebit.ai\/\">Velebit AI<\/a>, which presented the possibilities of using AI in small and medium-sized enterprises through practical examples and real business cases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eae6c6d e-con-full e-flex e-con e-child\" data-id=\"eae6c6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f870d0 elementor-widget elementor-widget-image\" data-id=\"0f870d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"771\" src=\"https:\/\/edihadria.eu\/wp-content\/uploads\/2026\/05\/AI-u-poslovanju-edukacija-EDIH-Adria_Davor-Anicic-1024x771.jpg\" class=\"attachment-large size-large wp-image-12751\" alt=\"\" srcset=\"https:\/\/edihadria.eu\/wp-content\/uploads\/2026\/05\/AI-u-poslovanju-edukacija-EDIH-Adria_Davor-Anicic-1024x771.jpg 1024w, https:\/\/edihadria.eu\/wp-content\/uploads\/2026\/05\/AI-u-poslovanju-edukacija-EDIH-Adria_Davor-Anicic-300x226.jpg 300w, https:\/\/edihadria.eu\/wp-content\/uploads\/2026\/05\/AI-u-poslovanju-edukacija-EDIH-Adria_Davor-Anicic-768x578.jpg 768w, https:\/\/edihadria.eu\/wp-content\/uploads\/2026\/05\/AI-u-poslovanju-edukacija-EDIH-Adria_Davor-Anicic-1536x1157.jpg 1536w, https:\/\/edihadria.eu\/wp-content\/uploads\/2026\/05\/AI-u-poslovanju-edukacija-EDIH-Adria_Davor-Anicic-16x12.jpg 16w, https:\/\/edihadria.eu\/wp-content\/uploads\/2026\/05\/AI-u-poslovanju-edukacija-EDIH-Adria_Davor-Anicic.jpg 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739d8f2 elementor-widget elementor-widget-text-editor\" data-id=\"739d8f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1459\" data-end=\"1618\">Special emphasis is placed on understanding the process, data quality and the importance of clearly defining business needs before the implementation of AI solutions.<\/p><p data-start=\"1620\" data-end=\"1824\">Through the EDIH Adria project, training, workshops and professional support aimed at digital transformation and the application of new technologies are available to companies and organisations through a \u2018test before invest\u2019 approach.<\/p><p data-start=\"1826\" data-end=\"2024\">The goal is not just to get to know AI tools, but to help organizations understand where technology can bring real value and how to apply it according to their own business processes and needs.<\/p><p data-start=\"2026\" data-end=\"2243\">The interest in such education confirms how much organizations are actively looking for concrete and applicable information on digital transformation today, which is why EDIH Adria continues its activities aimed at bringing digital technologies closer to businesses and the public sector through education, professional support and practical examples of the application of new technologies in business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d95b2a e-flex e-con-boxed e-con e-parent\" data-id=\"4d95b2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>AI u poslovanju danas je jedna od naj\u010de\u0161\u0107ih tema digitalne transformacije, ali i jedna od onih oko kojih organizacije imaju najvi\u0161e pitanja. Gdje umjetna inteligencija uop\u0107e ima smisla? Kako krenuti? \u0160to pripremiti prije implementacije? I kako izbje\u0107i ulaganja koja ne donose stvarnu vrijednost? Upravo su to bile teme edukacije \u201eAI u poslovanju\u201c, odr\u017eane na Fakultetu [&hellip;]<\/p>","protected":false},"author":23,"featured_media":12750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-12749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI vi\u0161e nije dodatna tema nego pitanje konkurentnosti poslovanja -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edihadria.eu\/en\/ai-u-poslovanju-edih-adria\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI vi\u0161e nije dodatna tema nego pitanje konkurentnosti poslovanja -\" \/>\n<meta property=\"og:description\" content=\"AI u poslovanju danas je jedna od naj\u010de\u0161\u0107ih tema digitalne transformacije, ali i jedna od onih oko kojih organizacije imaju najvi\u0161e pitanja. Gdje umjetna inteligencija uop\u0107e ima smisla? Kako krenuti? \u0160to pripremiti prije implementacije? I kako izbje\u0107i ulaganja koja ne donose stvarnu vrijednost? 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