Crikvenica, October 2025 – In the organisation the Crikvenica Tourist Board i the Kvarner Health Tourism Cluster, 12th edition took place on 22 and 23 October Crikvenica International Health Tourism Conference (CIHT 2025). This year's edition confirmed the status of the conference as one of the leading regional gatherings of experts in the field of medicine, tourism and technology.
Special attention was drawn to the panel. Digital Health and Health Tourism Transformation & Innovation, moderated by Damir Medved, Project Director EDIH Adria. The panel brought together international and domestic experts: Dr Amenu Malik (Vmarsh Healthcare), Anita Bujanić (Health Hub), dr.sc. Anja Barešić (Ruđer Bošković Institute / AI4Health) i Danijela Milina (Adricom d.o.o.) – discussing, through concrete examples and experiences, the role of digital technologies and artificial intelligence in the future of health tourism;
The discussion highlighted several key conclusions, fully in line with the project's thesis. EDIH Adria:
-
digital transformation in health is no longer an option but a necessity;
-
AI, computational vision and predictive analytics are already significantly improving diagnostics and user experience;
-
The biggest challenge remains Lack of educated staff for the application of advanced technologies;
-
Regulatory and ethical frameworks for the application of AI systems in healthcare are still being developed;
-
the use of technologies must be accompanied by investments in Digital skills, data security i standardization according to EHDS frameworks
Panellists agreed that AI in health tourism does not replace the human factor, but complements it – allowing for personalised care, more efficient organisation and better patient experience.
Project EDIH Adria, which brings together leading academic, technological and business partners such as Ericsson Nikola Tesla, Infobipa, the University of Rijeka i Step Ri Innovation Center, presented as an example of successful integration of AI technologies in the health sector, with an approach ’Test Before Invest" which enables the safe implementation of innovations.
CIHT 2025 has confirmed that Kvarner, thanks to a long tradition of health tourism and a strong innovation community, one of Europe’s leading examples of successful synergies between health, technology and sustainable development.
The conference concluded with a message that Digital innovation is not an end in itself, already a tool to improve the quality of life, health and competitiveness of destinations.
⁇ Crikvenica has once again proven that it combines the tradition of health and the future of digital innovation.
English 
Croatian 
Italian