Training on Strategic Planning – Key to Business Success!

Strategic planning is a key organizational process that uses available knowledge to achieve long-term goals. If you want to set your business on the right track, join us for an educational course on Strategic Planning!

Terms: 26.01.2024., 23.02.2024., 29.03.2024.

Time: 10 a.m. – 2 p.m.

Location: Online

Content of the training:

1. Of course, here is an extension of certain concepts related to strategic planning:

   1. Basic concepts of strategic planning:
      • Vision: A long-term goal of the organization that describes the desired state or achievement in the future.
      • Mission: The main purpose of the existence of an organization, that is, its role in society.
      • Objectives: Concrete results that the organization wants to achieve in order to achieve its mission and vision.
      • Strategy: The plan or approach used by the organisation to achieve its objectives.
   2. Defining Mission and Vision:
      • Mission: A clear description of the purpose of the organisation corresponds to the question “Why do we exist?”.
      • Vision: The inspiring picture of the future that the organisation wants to achieve corresponds to the question “What do we want to look like in the future?”.
   3. Use of strategic analysis tools:
      • SWOT analysis: Identification of Powers, Weaknesses, Opportunities and Threats to the Organization.
      • PESTEL analysis: Analysis of political, economic, social, technological, environmental and legal factors of the environment.
      • Porter's Analysis of Five Competitive Forces: Analysis of supplier strength, customer strength, substitution threats, new entry threats and degree of competition.
   4. Risk management in business planning:
      • Risk identification: Identify potential threats and opportunities that may affect the achievement of objectives.
      • Risk assessment: Determining the probability and impact of each identified risk.
      • Risk management: Developing strategies to minimize negative risks and maximize positive risks.
   5. Defining performance indicators and monitoring implementation:
      • Key Performance Indicators (KPIs): Measuring instruments to help the organisation assess the achievement of its objectives.
      • Monitoring system: Establish mechanisms for regular monitoring and reporting of progress towards the targets.
   6. Hierarchy of planning acts and realization of strategic commitments:
      • Strategic plan: A long-term document describing the organization's mission, vision, goals, and strategies.
      • Operational plans: Detailed plans and activities focusing on the short-term achievement of the objectives of the strategic plan.
      • Tactical plans: Medium-term plans that link strategic and operational plans, determining how the organization will apply resources to achieve the goals.
      • Realization: Process of implementation of plans and monitoring of execution, with adaptation of strategies depending on conditions and results.

Lecturer: Lidija Čović, Ericsson Nikola Tesla

Importance of strategic planning for business improvement:

1. Clear orientation: Strategic planning helps organisations to clearly define their mission and vision, creating a solid foundation for directing all activities towards common goals.
2. Efficient allocation of resources: Planning at strategic level allows for a better allocation of resources, ensuring that resources are directed towards priority areas that will contribute most to the achievement of objectives.
3. Shareholder coordination: Strategic planning fosters dialogue and cooperation between shareholders, resulting in greater coordination within the organisation and a common understanding of strategic guidelines.
4. Responsible risk management: Participants will learn how to identify, assess and manage risks, minimizing uncertainty and ensuring business stability.
5. Performance indicators: Through the establishment of key performance indicators, organizations can systematically monitor achievements, identify necessary adjustments and react quickly to changes in the environment.

The aim of the course is to acquire and improve basic skills in the field of planning at a strategic level, adapted to the needs of modern business. Don't miss out on the opportunity to improve your business success management!

Apply for free education through the published Public Call so that you will fill in the necessary documentation defined in the public call and send it by mail to the project coordinator.

If you need help filling out documentation and responding to a public call, we are here for you. Contact us at info@edihadria.eu Together, we will prepare everything you need to start the digital transformation process.