In the modern business environment, the digitalisation of business and the implementation of new technologies have become inevitable strategies for maintaining a competitive advantage. In doing so, business decision-making plays a key role by shaping the (business) rationale and logic of the organization for the digital transformation of business. Finding an adequate response to each of the four challenges of business decision-making is a prerequisite for successful integration of new technologies and achieving better business results; starting from assessing opportunities, clarifying impacts, understanding the implications, all the way to defining the steps of selecting suppliers and introducing new digital technologies in everyday business.
Assessing digitalisation opportunities
Digital transformation requires a thorough assessment of the organization. It is crucial to analyze the current level of technology application and the maturity of the organization. Exploring the possibilities of digitalisation, identifying challenges and initially defining project frameworks are key steps. Practical guidance includes the active involvement of relevant stakeholders, fostering innovation and the precise definition of objectives.
Clarifying and establishing an initial understanding of business digitalisation
Before introducing new technologies, it is necessary to assess the organization's capabilities and potential limitations in implementation. Identification of so-called blind spots (Blind spots)blind spots), i.e. unfamiliar areas, is crucial for the prevention of surprises during implementation. Knowledge with experts, a clear procurement strategy and adequate planning of financial and time resources will further ensure the success of investments in digital technologies.
Understanding the impact on business
Understanding the impact of new technologies on business is crucial for successful business transformation, improving business results, creating additional value for customers and advantages over competition. It is necessary to identify possible changes in business processes, results, user experience, business model and culture of the organization and assess their impact, i.e. challenges and opportunities provided by the use of new technology. It is important to know that new technologies can, in addition to benefits, create challenges and resistance, and even damage to business if the introduction did not take into account the impact on the organization or manage the changes and the process of introduction. The role of the technology supplier is to deliver a digital solution, but it is up to the management of the company to provide a new solution and its capabilities to improve business and results.
Defining roadmap Deployment of a digital solution
Deployment strategy and change planning are key parts roadmap. A clear sequence of deployment steps, identification of internal change requirements, financial investment planning and selection of experts and technology suppliers are the main elements roadmap the introduction of a digital solution. Planning is important, but flexibility in adapting plans to changes in technology or the environment is a key feature of successful organizations. The role of the management of the organization is to actively participate and, if necessary, initiate the adaptation or improvement of the technological solution also during the implementation process.
Business decision-making before and during digitalisation requires a comprehensive approach. Clear assessment of opportunities, understanding the impact of digitalisation on business and careful planning are key elements. Organisations that successfully integrate digital technologies strengthen adaptability, innovation and competitive advantage. The ability to choose the appropriate technology according to the needs of the organization often determines the success or failure of the digital transformation.
For more information and help in choosing the first step of digital transformation, contact us at edih-stepri@uniri.hr
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