Education: User-centricity, features of "good" passage through the process

The basic idea of this program is to understand the importance of users in shaping our products and services and how their feedback can be key to continuous improvement of business processes.

Customer orientation today is not just a phrase, but a key strategy for achieving a competitive advantage. Understanding the needs, expectations and wishes of users allows us to create products and services that reflect the real needs of the market. This concept allows us to build long-term relationships with customers, increases loyalty and enables innovations that are in line with market requirements.

Through education, we will explore various aspects of customer orientation, including:

• User Orientation Concept: A deeper understanding of the importance of placing users at the heart of business strategies.
• Exercise: Door-to-door packages: A practical exercise that will help you identify and address the real needs of users.
• Advantages and disadvantages of methods for collecting user requirements: Understanding of different methods for collecting information on user needs and their advantages and disadvantages.

This approach frees us from traditional data collection methods and highlights the importance of a proactive feedback culture. By studying the voice of users (VoC) and the voice of business (VoB), we will develop strategies that reflect the real needs and desires of users. Through exercises such as CTQ/CTB in groups, we will learn to recognize key points that affect the quality of products or services, as well as the profitability of the business itself.

Join us on a two-day adventure focused on improving your business through real understanding and connecting with your customers. See the locations and dates below, and book your place on time.

More information about education is available at the link.

Submit your application via the published the Public Call You will fill in the required documentation defined in the public call and send it by post to the project coordinator.

If you need help filling out documentation and responding to a public call, we are here for you. Contact us at info@edihadria.eu Together, we will prepare everything you need to start the digital transformation process.

Example: Amazon and Customer Orientation

Amazon is a great example of a company that is successfully customer-oriented. Their mission is to provide customers with the best shopping experience online. Here are some key elements that illustrate their commitment to users:

1. Personalised experience: Amazon uses sophisticated algorithms to understand customers' preferences based on their previous purchases and product browsing. Based on this information, Amazon provides personalized product recommendations that are relevant to each individual user.
2. Customer reviews: Amazon is known for its active user review community. This transparency helps other customers make informed product decisions. Reviews reflect the deep trust of customers in the Amazon platform.
3. Fast delivery and easy product return: Amazon has set standards in delivery speed, often using technology to optimize the supply chain. Customer orientation is also manifested in the simple process of returning products, where they try to remove barriers for customers.
4. User-driven innovation: Amazon is continuously innovating to meet the growing needs of its users. For example, the introduction of Amazon Echo devices with Alex shows how the company proactively responds to changes in the way users want to interact with technology.

This example highlights how Amazon successfully directs its efforts to meet and exceed the expectations of its customers, making them a key driving force in all aspects of their business.