The workshop provides a comprehensive introduction to PLS-SEM (Partial Least Squares Structural Equation Modeling), a structural equation modeling method that enables the development and testing of theoretical models in the context of higher education and the IT industry. Participants will learn how to construct and evaluate conceptual models based on latent and manifest variables and how to interpret results for making informed decisions.

Through a combination of theoretical review and practical exercises, the key elements of the PLS-SEM model will be processed: conceptualization of latent structures (reflective and formative), evaluation of reliability and validity of measuring instruments, interpretation of external and internal model results, and estimation of predictive power of the model using PLSpredict algorithm. Special emphasis will be placed on the correct specification of the model and avoiding common mistakes that can lead to wrong conclusions in research or business analysis.

The workshop is intended for teachers, researchers and experts from the IT sector who want to improve analytical skills and make decisions based on reliable and validated data.